This is a belated review of a book very, very useful for enterprise intrapreneurs and start-up entrepreneurs.

Business Model Generation provides a comprehensive and practical toolbox to design and evaluate business models: a reference framework (the widely adopted Business Model Canvas), a set of patterns (e.g., unbundling, long tail, multi-sided platforms), design technics (a lot in common with Design Thinking), strategy (in the authors’ own words “approaches to reconsider business strategy though the lens of the business models canvas”) and finally a process for business model design.

It is full of real-life examples of how companies invented or disrupted markets with ingenious business models.

For teams that want to push the boundaries of business model innovation, this book provides an extremely practical framework to walk the exploratory journey with focus and technique.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder and Yves Pigneur