Digital transformation isn’t about technology – it’s about how organizations reimagine how they create and deliver value. This site brings together the frameworks, research, and practical methods that turn strategy into execution and digital ambition into measurable outcomes – turning scattered digital efforts into coherent, results-driven change.
The Framework
At the center is a model built on six dimensions – Strategy, People, Models, Technology, Data & AI, and Execution – that together define an organization’s digital maturity. The Digital Business Platform is a reference architecture that connects operations, data, and experience in a flexible and scalable system. The framework serves as both a diagnostic and a design tool: a way to understand where you are, envision what’s next, and build the capabilities to get there.

The AI Shift
Artificial Intelligence has raised the stakes. It expands what’s possible in automation, analytics, productivity, and experience design – but also demands stronger data foundations, a modern tech stack, clearer governance, and faster learning cycles. The articles here explore how organizations can move beyond experimentation to embed AI into the way they work, decide, and compete – turning insight into sustained advantage.
Ambition to Impact
The Offerings section outlines how each dimension of the framework translates into real-world practice – through advisory work, playbooks, and workshops that help organizations design strategies, modernize data foundations, and activate AI responsibly. Together, they form a consistent approach to advancing digital maturity and making transformation tangible.
A Living Body of Work
The articles are my own; the links and books sections point to some of the finest research and papers published over the past decade, including some classics. This is live knowledge – the framework continues to evolve with new experiences and client work. Expect occasional inconsistencies between articles written months or years apart; they reflect progress rather than contradiction.
Latest
The Hard Job of Driving Value from AI
Generative AI arrived quickly, with bold promises dominating headlines. But anyone who has lived through past technology shifts knows the real story: the hard job of driving value is not proving it can work – it is adopting it to transform how companies work. Just as with PCs, e-commerce, or mobile, impact will not be…
➔Building a Digital Business Platform with Microsoft Tech
Microsoft’s digital business platform vision integrates modular applications, flexible infrastructure, and AI technology. Key components include Dynamics 365 for composable architecture, Dataverse for unified data services, and Microsoft Fabric for analytics. Power Platform enables low-code development, supporting scalable and compliant solutions within a vendor-neutral ecosystem, including integration with SAP systems.
➔Digital Business Platform
Legacy architectures and technical debt slow digital transformation, increase costs, and hinder agility. A Digital Business Platform addresses these challenges by integrating composable business architectures, common data services, AI-driven analytics, and centralized DevOps. This platform-oriented approach accelerates innovation, simplifies IT management, and enables scalable, secure, and efficient digital operations for modern enterprises.
➔Six Concepts That Will Shape Your Digital Strategy
Digital transformation is not about technology – it’s about how the business creates and delivers value. These six essential concepts of the transformation framework – Vision, People, Models, Architecture, Data, and Execution – turn ambition into results and help leaders restart, refocus, or accelerate their digital strategy.
➔Transformation Strategy: An Execution Toolbox
Digital intensity and transformation management intensity influence revenue growth and profitability in different ways. This toolbox equips leaders to integrate superb transformational execution with their digital strategy, enabling them to achieve up to 26% greater profitability than their competitors.
➔Anatomy of a Digital Strategy
The strategy is the starting point of the digital transformation journey. Digital leaders have a sound strategy. Strategy is repeatedly cited in digital transformation papers, books, media coverage, and this blog. Strategy, strategy, and more strategy. So, how does a digital strategy look like? One important clarification before going further, this post is not a…
➔Digital Transformation Is Not About Technology
Most business executives think – often reflected by who they bring to the room when you discuss the topic with a CEO – that Digital Transformation is about technology. It is not. Certainly, top notch technology capabilities are a critical ingredient in all Digital Transformation success stories, but there is a lot more to it.…
➔Digital Maturity
Digital Maturity indicates the relative development of a company and organization’s competency in key areas to establish present-day standing and help identify opportunities for improvement and priorities for investment. This is usually accomplished running a Digital Maturity Diagnostic to determine whether an organization is lagging, competitive or leading based on a set of factors: e.g.…
➔Do you need a Chief Digital Officer?
One of the hottest topics CEOs face when tuning their leadership teams to embark in a Digital Transformation is deciding if they need a Chief Digital Officer. They do. These are the four reasons why. One: responsibilities The Digital leader is concerned with strategy and models, change management, digital business outcome and supporting the rest…
➔The Digital Innovation Hub
The Digital Innovation team is the source of vision, knowledge and experience in how technologies will transform the way a company does business. It is the hearth of the Transformation program and will cement the ability of the organization to innovate identifying and adopting future technologies beyond the initial change initiative. Name and purpose While…
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