In a sharp infographic, based on a survey of 229 companies, a team of Bain & Company consultants make a convincing case of why investing in technology is no longer a choice.

The numbers also reflect the challenge of, in their own words, “making the most out of [the] new models” as they found that only 14 are leaders, getting good outcomes like better customer experiences and lower cost, while the next 39% are followers, making progress in adopting modern operating models and architecture, but not getting the outcomes they want. The rest are almost evenly split between learners and late adopters.

Why being a technology leader matters? How about 8 times higher than the rest in customer loyalty ranking and 2.5x more likely to say that they innovate better than the rest of their industry.

Why Investing in Technology Is No Longer a Choice
By Vishy Padmanabhan and Lauren Brom
Bain & Company, August 2021