Interviewing executives and employees at more than two dozen digital and in-transition companies and then surveying employees in over 500 digital and traditional companies, the researchers identified the values and practices from digital culture that make sense to transplant to traditional companies as they embark in their digital transformation journey.

They identify impact, speed, openness and autonomy as the four key values of digital culture, and then extrapolate them with eight digital and traditional practices to promote innovation without sacrificing the integrity and stability that enable a healthy workplace.

They support the empiric research with real-life examples.

Building Digital-Ready Culture in Traditional Organizations
By George Westerman, Deborah L. Soule, and Anand Eswaran
MIT Sloan Management Review, May 2019