Digital Maturity indicates the relative development of a company and organization’s competency in key areas to establish present-day standing and help identify opportunities for improvement and priorities for investment.
This is usually accomplished running a Digital Maturity Diagnostic to determine whether an organization is lagging, competitive or leading based on a set of factors: e.g. Digital Strategy, Leadership and Culture, Digital Skills, Customer Centricity, Technical Competencies, Data & Data Analytics, Project Delivery, etc.
Academic researchers and consulting outfits have developed the models, and then applied them to large pools of organizations to determine relative maturity by company, sector, geography, etc. Many provide a set of results by category and a combined score.
Digital Maturity Reports are enormously useful tools to help business executives map where they stand in the innovation race relative to their peers, identify gaps and opportunities, throttle investment, and track progress along the digital journeys.
Examples of Digital Maturity Models:
McKinsey Digital Quotient
The EY Digital Readiness Assessment
TM Forum’s Digital Maturity Model
Deloitte Digital Maturity Model
Running a Digital Maturity Assessment is a pragmatic and practical guiding step to start the development of a Digital Transformation Strategy.
Originally posted November 2019
Updated June 2020
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