It’s time for enterprise CEOs, chief digital officers and CIOs to move beyond the transformation stage and set metrics and goals that lay out the digital business journey. This report describes the key performance indicators necessary to do so.

Digital business key performance indicators (KPIs) are designed to assess the degree of progress in becoming a digital business — which in turn leads to a change in performance that is reflected in the KPIs of the enterprise.

A first set of KPIs is required to assess the progress in digitalizing the current business model. It is possible for many areas such as sales, marketing, operations, supply chain, product/services and customer service to have digitalization goals and KPIs.

A second set of KPIs is required to assess the progress and opportunity of pursuing new digital business models. Growth, revenue, market share and margin metrics must clearly differentiate new revenue sources from nondigital ones

Digital Business KPIs: Defining and Measuring Success (Requires Subscription)
Analyst(s): Hung LeHong
03 March 2016