Driving Digital Strategy: A Guide to Reimagining Your Business

For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn’t. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture.

Driving Digital Strategy: A Guide to Reimagining Your Business
by Sunil Gupta

Leading With Next-Generation Key Performance Indicators

Michael Schrage, a research fellow at the MIT Sloan School’s Initiative on the Digital Economy and David Kiron, the executive editor of MIT Sloan Management Review, partnered with Google to run a survey of more than 3,200 senior executives and interviews with 18 executives and thought leaders, them to explain how they and their organizations are using KPIs in the digital era.

Then they went a step further and published a self-assessment tool to help leaders and their teams evaluate how they measure-up against those best practices.

Article
M. Schrage and D. Kiron, “Leading With Next-Generation Key Performance Indicators
MIT Sloan Management Review, June 2018

Self-Assessment Tool
Measure Your KPI Alignment
MIT Sloan Management Review, June 2018