The researchers developed a digital maturity model to show how different companies are reacting to technological opportunity, and cleverly analyzed how business invest in Technology, but more importantly, how the true leaders create the leadership and change management capabilities necessary to drive change, which they called transformation management intensity.

They proved that transformation is as – or more – important than the technology itself in the quest to be a digital leader.

The Digital Advantage: How digital leaders outperform their peers in every industry
By
George Westerman
Research Scientist, MIT Center for Digital Business
Andrew McAfee
Associate Director, MIT Center for Digital Business
Brief
Paper